Information Architecture What it is The Information Architecture (IA) represents the overall organization of content for your site. This top-level view is used to help ensure high value pages are clearly organized and related to one another. Additionally, as your digital strategy deepens, it provides a useful way of considering how, where, and what to […]
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Google Analytics is a great free tool from Google. While JavaScript tracking is not perfect, Google has eyes all over the web, making this a great industry leading tool for a good price. However, it is routinely misconfigured; bad information is worse than no information. So its critical to both ask the right questions about […]
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The Request Help understand and improve user conversion patterns for ecommerce sales of a nationally syndicated television program. Key Takeaways Think about new ways to explore, visualize and interpret your data to unlock new strategies. Overview We were approached by a national TV network to research ecommerce sales patterns and see where and how media […]
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The Request Increase traffic to App Stores from website. While GasBuddy had over 1MM positive reviews in the iOS and Android app stores, they wanted to leverage their web property for better growth. Key Takeaways Test often and research relentlessly, seeking to unstick the most clogged part of your funnel. Overview GasBuddy.com, the leading service […]
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The Request Increase overall organic traffic for a 25 year old ecommerce business. Key Takeaway Well researched, properly cross-linked content generated around user search patterns works. Overview When Dayspring Pens, a 25 year old ecommerce company, came under new management, the company’s President, Daniel Whitehouse reached out to us to help improve the site’s performance. […]
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I. Business Strategy II. Data & Analytics III. Privacy & Compliance IV. User Acquisition SEO: Technical Factors SEO: Content Development V. Maximizing Customer Value VI. Media Buying VII. Case Studies VIII. Additional Resources
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What it is If users can make purchases on your site, it’s important to know when this happens and who is making the transaction. Correct cross-domain tracking can be important here, but we also very strongly recommend ecommerce tracking. This means not only is the transaction recorded but also the amount and what was bought. […]
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Retargeting Retargeting (also known as remarketing) ads are shown to users who have visited the site before. In B2B, where provider choices are often high risk and business-critical, it’s rare for a visitor to convert on the first visit. Therefore, getting people to return to the site and take a second look should be considered […]
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Google Tag Manager (GTM) Implementing Google Tag Manager (GTM) is the recommended first step in building any best-in-class analytics ecosystem for your website. It provides a simple, extendable, and easy-to-manage means for implementing a range of analytics tools. These tools include Google Analytics, conversion tracking for social media advertising, heat mapping, scroll tracking, and session […]
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Channel Definition What it is Channel definitions define each source of incoming traffic in a way that makes sense for your business. Why it matters Accurate channel definitions and attribution is necessary to ensure the data you are receiving is correct and that any subsequent analysis yields useful insight for decision making. Failing to do […]
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