Depending on your business focus, you might be looking to attract customers from the local area, your state, nationwide, or internationally. Whatever your geographical range, there are things you can do to help search engines understand where the target audience for a particular page or site are. These include: Setting target countries through Search Console/Bing […]
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What it is If you let it, Google Analytics will display additional data tying site visitors to data it has already collected (or inferred) about them for advertising purposes, such as age, gender, and interests. This is called Demographic Data collection. Why it matters Knowing your users is vital. With demographic data we can see […]
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What it is Hostname prepend places the host name (e.g. yoursite.com) in front of the page name (e.g. /about) when making a URI request (i.e. requesting a page from a website) so that it is captured in the analytics. Why it matters This filter is especially important if you are implementing a cross-domain tracking system. […]
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What it is In many cases, the user journey involves more than one domain or multiple subdomains. For example, booking and payment actions often happen on a subdomain. Therefore, getting uninterrupted tracking of the whole user journey may take a little extra work on our part. When visitors visit more than 1 site within a […]
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Strategy First In truth, digital strategy is both art and science. While there seems to be a wide-ranging misperception that “optimization” in digital market is more like a technical science than a creative discipline, we find that both halves are needed. To do digital strategy right you need to combine elements of branding, business intelligence, […]
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In a lot of ways B2B web marketing is the same as B2C. To get and benefit from high quality traffic, you’ll still need the basics: Clean code, mobile friendly responsive design, and fast load times Optimized page titles, tags, and text Well-written content that provides value to the reader Clear navigation and good user […]
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When browsing the internet, we all want the websites we use to load immediately. We love websites that appear in a snap and respond as if they are reading our minds. On the flip side, we have no patience for laggy, bloated pages with long delays. However, businesses updating their websites rarely prioritize improving the […]
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How do we write content that ranks high on Google? This is one of the first questions that our clients ask us when building a new website or updating their old webpages. What’s the use in writing brand-new copy if no one will see it? Our clients at JB Web almost always come to the […]
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