At the top line, we test because It makes more money for your business. Period. We are all wrong more often than we think. Especially people that don’t think they are wrong – are more often than they think. Designer vs Data The smartest designers and marketers are still less smart than user data with […]
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Split Testing Split testing has been around a lot longer than websites. The first example of a split test experiment we’ve found was actually pirates (or Dr. James Lind, but it’s cooler if you say pirates) putting limes into the rum on some ships and not on others, so see whether the lime helped prevent […]
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We often find that clients have covered some but not all of the preceding points. SEO Checklist If you’re feeling stuck about what to do next, having done some work, the list below may be a helpful checklist. In general, we tend to work from top to bottom on the list below (i.e. lower hanging […]
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The quality of inbound links is vital to SEO success when it comes to ranking for competitive keywords. In many cases our links also drive traffic to client sites and feed positive online reputation as well as improving rankings in search. We’re firm believers that every link we build should be one that will be […]
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Facebook, Linkedin, Instagram and other Social Media In most cases media buying on social media platforms is more like display advertising than search. You are advertising in the hope of catching the attention of an interested party in the course of general browsing rather than showing your ads at exactly the moment the user is […]
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Depending on your business focus, you might be looking to attract customers from the local area, your state, nationwide, or internationally. Whatever your geographical range, there are things you can do to help search engines understand where the target audience for a particular page or site are. These include: Setting target countries through Search Console/Bing […]
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What it is If you let it, Google Analytics will display additional data tying site visitors to data it has already collected (or inferred) about them for advertising purposes, such as age, gender, and interests. This is called Demographic Data collection. Why it matters Knowing your users is vital. With demographic data we can see […]
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What it is Hostname prepend places the host name (e.g. yoursite.com) in front of the page name (e.g. /about) when making a URI request (i.e. requesting a page from a website) so that it is captured in the analytics. Why it matters This filter is especially important if you are implementing a cross-domain tracking system. […]
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What it is In many cases, the user journey involves more than one domain or multiple subdomains. For example, booking and payment actions often happen on a subdomain. Therefore, getting uninterrupted tracking of the whole user journey may take a little extra work on our part. When visitors visit more than 1 site within a […]
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Strategy First In truth, digital strategy is both art and science. While there seems to be a wide-ranging misperception that “optimization” in digital market is more like a technical science than a creative discipline, we find that both halves are needed. To do digital strategy right you need to combine elements of branding, business intelligence, […]
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