What can keyword research tell me about target terms? As the choices made at this stage will underpin all future on-site SEO efforts, high quality research is vital. For example, we would seek to understand the way geographical terms are used by the target market, and at what level. Do people search for ‘chocolate donuts […]
More Details
Content-level SEO is the compliment to technical SEO (i.e. software level implementation and considerations for managing crawl budget and ensuring your content avoids negative quality signals). While SEO can be complex, the three items below are the most important. They are like fruits, vegetables, and exercise. Even if the research/news in health seems like it’s […]
More Details
Competitor Link Analysis We consistently find the most useful metric of social link authority to be ‘Linking C Blocks.’ This is the total number of class C IP blocks linking across the entire domain, where Class C is analogous to an area code in a phone number. This is a good joint measure of link […]
More Details
What is this long tail I hear so much about? Our custom-built tool allowing us to programmatically analyze keyword history to find long tail landing page and copy targets. Uncovering such opportunities is key, because 70% of Google queries ultimately leading to a sale are driven by multiple word queries from the ‘long tail’ of […]
More Details
What it is The page title appears both in search engine results pages (SERPs) and in the browser tab at the top of the screen when the user is on the page. It doesn’t appear on the page itself. Why it matters Page title is the single most important element for on-page factors, and often […]
More Details
Headings What it is HTML provides a way of signaling what content is a primary header (h1), secondary header (h2) and so on down the hierarchy as needed (h3, h4, h5, etc.). This is used in styling web pages as well as giving search engines an understanding of the structure of your page’s content. Why […]
More Details
As the bulk of the written content on your site, well written, informative copy text is the key to SEO success. Not only does it allow search engines to gain a much deeper understanding of what the page and the overall site are about and provide crucial backup for the descriptive keywords used in page […]
More Details
I. Preparation What do we need to get ready to test? Install split testing software. We usually recommend Visual Website Optimizer and can run tests through our account so you don’t need to worry about that. Make sure analytics is working, and goals tracking properly so test results can be meaningfully quantified. Install any additional […]
More Details
Easy to Act Did we make it stupidly easy to take the next step? The call to action should be the top of the visual hierarchy, it should be the first thing you see within a second or two and someone who does not speak the language should be able to pick it out. Make […]
More Details
Data Sources Start with known issues – and if you don’t know where the friction points in your process are, find out! Almost all sites have some form of data collecting, for example through Google Analytics. We start by investigating the data to see where the most likely tests will lie, whether it’s a matter […]
More Details
Let's Work Together
Have a project you need support on? Need staff augmentation for your agency or organization? We love connecting with smart people who have great ideas.
Call us: 1.512.966.5579
Or send us a message: