As the bulk of the written content on your site, well written, informative copy text is the key to SEO success. Not only does it allow search engines to gain a much deeper understanding of what the page and the overall site are about and provide crucial backup for the descriptive keywords used in page […]
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I. Preparation What do we need to get ready to test? Install split testing software. We usually recommend Visual Website Optimizer and can run tests through our account so you don’t need to worry about that. Make sure analytics is working, and goals tracking properly so test results can be meaningfully quantified. Install any additional […]
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Easy to Act Did we make it stupidly easy to take the next step? The call to action should be the top of the visual hierarchy, it should be the first thing you see within a second or two and someone who does not speak the language should be able to pick it out. Make […]
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Data Sources Start with known issues – and if you don’t know where the friction points in your process are, find out! Almost all sites have some form of data collecting, for example through Google Analytics. We start by investigating the data to see where the most likely tests will lie, whether it’s a matter […]
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At the top line, we test because It makes more money for your business. Period. We are all wrong more often than we think. Especially people that don’t think they are wrong – are more often than they think. Designer vs Data The smartest designers and marketers are still less smart than user data with […]
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Split Testing Split testing has been around a lot longer than websites. The first example of a split test experiment we’ve found was actually pirates (or Dr. James Lind, but it’s cooler if you say pirates) putting limes into the rum on some ships and not on others, so see whether the lime helped prevent […]
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We often find that clients have covered some but not all of the preceding points. SEO Checklist If you’re feeling stuck about what to do next, having done some work, the list below may be a helpful checklist. In general, we tend to work from top to bottom on the list below (i.e. lower hanging […]
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The quality of inbound links is vital to SEO success when it comes to ranking for competitive keywords. In many cases our links also drive traffic to client sites and feed positive online reputation as well as improving rankings in search. We’re firm believers that every link we build should be one that will be […]
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Facebook, Linkedin, Instagram and other Social Media In most cases media buying on social media platforms is more like display advertising than search. You are advertising in the hope of catching the attention of an interested party in the course of general browsing rather than showing your ads at exactly the moment the user is […]
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Depending on your business focus, you might be looking to attract customers from the local area, your state, nationwide, or internationally. Whatever your geographical range, there are things you can do to help search engines understand where the target audience for a particular page or site are. These include: Setting target countries through Search Console/Bing […]
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