What it is One of the most common technical problems we see is duplicate and near-duplicate content. Often this arises from faceted navigation systems, for example the color, size, or style selection dropdowns or tick boxes on ecommerce sites. Let’s say we have a range of 200 donut products. The user can filter this by […]
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In addition to site features and configuration issues that can generate duplicate content listings, there are additional external factors that can cause similar issues. Review Embedding What it is It is known that providing reviews for products and services can be a highly effective quality signal to potential customers. Leveraging things like google or amazon […]
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WCAG Compliance What it is The Website Content and Accessibility Guidelines (WCAG) are a series of guidelines developed by the World Wide Web consortium (W3) to provide compliance standards for accessibility on the web. These guidelines touch on both technical implementation as well as more qualitative or general guidelines for ensuring differently abled web users […]
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There are several common configuration options that can lead to issues if not addressed and made consistent. www vs. non-www Both a www and non-www version of pages can be live and accessible. Subdomain = www.yourdomain.com Root (aka “naked”) Domain = yourdomain.com It doesn’t typically matter which version is used as long as one is […]
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What can keyword research tell me about target terms? As the choices made at this stage will underpin all future on-site SEO efforts, high quality research is vital. For example, we would seek to understand the way geographical terms are used by the target market, and at what level. Do people search for ‘chocolate donuts […]
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Content-level SEO is the compliment to technical SEO (i.e. software level implementation and considerations for managing crawl budget and ensuring your content avoids negative quality signals). While SEO can be complex, the three items below are the most important. They are like fruits, vegetables, and exercise. Even if the research/news in health seems like it’s […]
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Competitor Link Analysis We consistently find the most useful metric of social link authority to be ‘Linking C Blocks.’ This is the total number of class C IP blocks linking across the entire domain, where Class C is analogous to an area code in a phone number. This is a good joint measure of link […]
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What is this long tail I hear so much about? Our custom-built tool allowing us to programmatically analyze keyword history to find long tail landing page and copy targets. Uncovering such opportunities is key, because 70% of Google queries ultimately leading to a sale are driven by multiple word queries from the ‘long tail’ of […]
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What it is The page title appears both in search engine results pages (SERPs) and in the browser tab at the top of the screen when the user is on the page. It doesn’t appear on the page itself. Why it matters Page title is the single most important element for on-page factors, and often […]
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Headings What it is HTML provides a way of signaling what content is a primary header (h1), secondary header (h2) and so on down the hierarchy as needed (h3, h4, h5, etc.). This is used in styling web pages as well as giving search engines an understanding of the structure of your page’s content. Why […]
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