Case Study

Sad Elon: How to Take on Tesla in SEO

When GAF Energy came to us they had a tough ask: They wanted us to go up against Tesla and Elon Musk on SEO.  To be clear, the parent company GAF had significant advantages. They had been in the roofing business for 133 years and already produced shingles for 1.4 million roofs annually, granting them […]

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Updating IP and Domain Strategy to Increase Traffic

The Request Help grow organic traffic for a well established, industry leader. Key Takeaway Search is winner-take-most, so consolidate your brand and domain, and get technical factors right even if it’s a little bit of a dev lift. When thoughtbot.com approached us they had a lot of fantastic, high value content split across several subdomains […]

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Linking E-commerce and Media Strategy Optimization with Exploratory Data Analysis

The Request Help understand and improve user conversion patterns for ecommerce sales of a nationally syndicated television program.  Key Takeaways Think about new ways to explore, visualize and interpret your data to unlock new strategies.  Overview We were approached by a national TV network to research ecommerce sales patterns and see where and how media […]

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A/B Testing Design to Drive App Store Downloads

The Request Increase traffic to App Stores from website. While GasBuddy had over 1MM positive reviews in the iOS and Android app stores, they wanted to leverage their web property for better growth.  Key Takeaways Test often and research relentlessly, seeking to unstick the most clogged part of your funnel.  Overview GasBuddy.com, the leading service […]

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Driving Organic Traffic and Sales Conversion with Data Driven Landing Page Strategy

The Request Increase overall organic traffic for a 25 year old ecommerce business. Key Takeaway Well researched, properly cross-linked content generated around user search patterns works. Overview When Dayspring Pens, a 25 year old ecommerce company, came under new management, the company’s President, Daniel Whitehouse reached out to us to help improve the site’s performance. […]

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