What it is The Google My Business listing provides an additional click path for users to enter the site on the search results page. Why it matters We want to control as many of the types (organic, map, My Business, and reviews) as possible to present a unified and optimal digital presence. Differentiating this source […]
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What it is How does visitor behavior connect with business value? This is something you can begin to understand with goal tracking. Goals in Google Analytics allow you to assign an estimated monetary value to interactions as well as set up funnels to track start-to-finish interactions that lead to value for the business. Why it […]
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How do I get my website more (and better) traffic? SEO consists of two focus areas: Tasks for software developers Tasks for content developers and outreach specialists. The first group relates to implementation of website code and best practices for presenting your site’s content and structure to search engines. The second group relates to developing […]
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We all swim in a large sea of data. But there can be a big difference between data – raw numbers on a page or stuck in the depths of Google Analytics, server logs, or out there in the ether somewhere – and actionable information. We have two main jobs in this area. First, to […]
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Visualizing Data With all of the technical work attended to, you should have a well implemented ecosystem for collecting useful data. The next step is to develop data driven insights to inform business strategy. Making sense of all the data you’re gathering can be a huge job let alone distilling it all down to key […]
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Keyword rich, user-focused landing pages are the foundation of good onsite SEO. Aside from body text, there are a few specific on-page ranking factors that are strong ranking factors. The most important on-page factors are summarized below: Additional page elements and information: Target Keyword phrase“chocolate donuts” Page TitleChocolate Donuts | Mary’s Bakery Meta DescriptionMary’s Bakery’s […]
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These days there’s a wide range of sources for potentially useful data when thinking about content development including but not limited to: As strategic consultants and data analysts, we want to draw form as many research channels as possible. Among the core objectives is to search for keyword niches, which prevent potential low-barrier, low-cost market […]
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Getting this right hasn’t changed in 20 years. While spammy tactics have come and gone, Google continues to value strong, clearly-organized content. Ensure your content development is producing strategically aligned title tags, meta descriptions and other technical elements. Fortunately, this is not controversial and research should inform your efforts accordingly. For some of our clients […]
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Information Architecture What it is The Information Architecture (IA) represents the overall organization of content for your site. This top-level view is used to help ensure high value pages are clearly organized and related to one another. Additionally, as your digital strategy deepens, it provides a useful way of considering how, where, and what to […]
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Google Analytics is a great free tool from Google. While JavaScript tracking is not perfect, Google has eyes all over the web, making this a great industry leading tool for a good price. However, it is routinely misconfigured; bad information is worse than no information. So its critical to both ask the right questions about […]
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