JB Articles

Optimizing Site Structure

Google Analytics

Google Analytics is a great free tool from Google. While JavaScript tracking is not perfect, Google has eyes all over the web, making this a great industry leading tool for a good price.

JB Analytics Playbook

At JB Analytics, we are data obsessed and aim to create happier users and more traffic. We’re experts at optimizing to business needs and have created a Playbook to help our clients better understand what we do. Browse the table of contents to learn more.

Ecommerce Tracking

If users can make purchases on your site, it’s important to know when this happens and who it is that is making the transaction. Correct cross-domain tracking (see above) can be important here but we also very strongly recommend ecommerce tracking. This means that not only is the transaction recorded but also the amount and what was bought.

Media Buying: Retargeting and Pay Per Click Checklist

Why it matters

Retargeting (also known as remarketing) ads are shown to users who have visited the site before. In B2B, where provider choices are often high risk and business-critical, it’s rare for a visitor to convert on the first visit. Therefore, getting people to return to the site and take a second look should be considered a very high priority.

Using Google Tag Manager (GTM) for Actionable Insights

We all swim in a large sea of data. But there can be a big difference between data- raw numbers on a page or stuck in the depths of Google Analytics, server logs, or out there in the ether somewhere – and actionable information.

We have two main jobs in this area. First, to make sure that you have the numbers you need to inform decision-making at all levels from the selection of advertising text to which new countries to expand into.

Channel Definitions for Email, Search Engines, and Ad Platforms

What are Channel Definitions?

Channel definitions define each source of incoming traffic in a way that makes sense for your business.

Why channel definitions matter

Accurate channel definitions and attribution is necessary to ensure the data you are receiving is correct and that any subsequent analysis yields useful insight for decision making.