JB Articles

Headings, Meta Descriptions & Alt Image Tags for On-Page SEO

What it is

HTML provides a way of signaling what content is a primary header (h1), secondary header (h2) and so on down the hierarchy as needed (h3, h4, h5, etc.). This is used in styling web pages as well as giving search engines an understanding of the structure of your page’s content.

Copywriting for SEO Success

As the bulk of the written content on your site, well written, informative copy text is the key to SEO success. Not only does it allow search engines to gain a much deeper understanding of what the page and the overall site are about and provide crucial backup for the descriptive keywords used in page titles and headings, but it also opens up the rich potential of long-tail traffic. 

The Iterative Testing Process

What do we need to get ready to test?

1. Install split testing software. We usually recommend Visual Website Optimizer and can run tests through our account so you don’t need to worry about that.
2. Make sure analytics is working, and goals tracking properly so test results can be meaningfully quantified.

Developing Effective CRO Tests: Part II

Developing Effective CRO Tests: Part I

Start with known issues – and if you don’t know where the friction points in your process are, find out! Almost all sites have some form of data collecting, for example through Google Analytics. 

Why Split Test?

At the top line, we test because It makes more money for your business. Period. 

We are all wrong more often than we think. Especially people that don’t think they are wrong –  are more often than they think. 

What is Split Testing?

Split testing has been around a lot longer than websites. The first example of a split test experiment we’ve found was actually pirates (or Dr. James Lind, but it’s cooler if you say pirates) putting limes into the rum on some ships and not on others, so see whether the lime helped prevent scurvy or not. 

Iterative SEO Improvement

We often find that clients have covered some but not all of the preceding points. If you’re feeling stuck about what to do next, having done some work, the list below may be a helpful checklist. In general, we tend to work from top to bottom on the list below (i.e. lower hanging fruit tends to be on the top of this list).

Inbound Links for SEO Success

The quality of inbound links is vital to SEO success when it comes to ranking for competitive keywords. In many cases our links also drive traffic to client sites and feed positive online reputation as well as improving rankings in search. We’re firm believers that every link we build should be one that will be used by human beings as well as search engines. 

Social Media Advertising

In most cases media buying on social media platforms is more like display advertising than search – you are advertising in the hope of catching the attention of an interested party in the course of general browsing rather than showing your ads at exactly the moment the user is engaged in a search for your product or service.