Sitemap & Robots.txt What are sitemaps and robots.txt? Two key tools for helping search engines understand and properly index your website are an XML sitemap file and Robots.txt file. XML sitemap: An XML document that shows search engines the overall structure and inter-relationship of content on your site. Robots.txt: File declaring what should be excluded […]
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Structured data What it is Structured Data markup allows you to provide search engines with content level organizational information. (see examples below). Example: PERSON MARKUP | Education, Nickname, Birth Date Example: EVENT Markup | Event date, Event Name, etc. Why it matters Making use of structured data help search engines parse content and display it […]
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Speed / Load Time Good page load times are an often underrated (and increasingly important) SEO signal as well as vital for usability reasons. Recently Google made the change to ‘mobile-first’ indexing, making load times on mobile devices more important than ever. See here for how speed relates to SEO. Why it matters Google’s own […]
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What it is One of the most common technical problems we see is duplicate and near-duplicate content. Often this arises from faceted navigation systems, for example the color, size, or style selection dropdowns or tick boxes on ecommerce sites. Let’s say we have a range of 200 donut products. The user can filter this by […]
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In addition to site features and configuration issues that can generate duplicate content listings, there are additional external factors that can cause similar issues. Review Embedding What it is It is known that providing reviews for products and services can be a highly effective quality signal to potential customers. Leveraging things like google or amazon […]
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WCAG Compliance What it is The Website Content and Accessibility Guidelines (WCAG) are a series of guidelines developed by the World Wide Web consortium (W3) to provide compliance standards for accessibility on the web. These guidelines touch on both technical implementation as well as more qualitative or general guidelines for ensuring differently abled web users […]
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There are several common configuration options that can lead to issues if not addressed and made consistent. www vs. non-www Both a www and non-www version of pages can be live and accessible. Subdomain = www.yourdomain.com Root (aka “naked”) Domain = yourdomain.com It doesn’t typically matter which version is used as long as one is […]
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What can keyword research tell me about target terms? As the choices made at this stage will underpin all future on-site SEO efforts, high quality research is vital. For example, we would seek to understand the way geographical terms are used by the target market, and at what level. Do people search for ‘chocolate donuts […]
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Content-level SEO is the compliment to technical SEO (i.e. software level implementation and considerations for managing crawl budget and ensuring your content avoids negative quality signals). While SEO can be complex, the three items below are the most important. They are like fruits, vegetables, and exercise. Even if the research/news in health seems like it’s […]
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Competitor Link Analysis We consistently find the most useful metric of social link authority to be ‘Linking C Blocks.’ This is the total number of class C IP blocks linking across the entire domain, where Class C is analogous to an area code in a phone number. This is a good joint measure of link […]
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